Ting med Tang is a Norwegian company focused on promoting knowledge and use of sea weed. They arrange courses, cooking classes and excursions by the coast of Engelsviken.
Client was looking for a organic nature based look that would give the feel of nature, sea, the Norwegian coast and seaweed.
Organic earthy colors was used for the logo. The lettering consists of a piece of seaweed that is flowing in the water and spells out the letters TMT.
Cooking using seaweed
For this project I wanted to create a basic Layout with a eyecatching illustration that represented Jazz visually, with sombre relaxing colors and a dynamic figurative abstract feel to it.
First sketch with pencil.
Vector artwork in Illustrator.
For the characters I only used solid black and Purple to highlight the main features.
Background is made up of several transparent irregular shapes to give a dynamic feel that moves in the opposite direction of the musicians. This helped gain the Jazzy feel I was lookng for.
Finally I added the illustration from illiustrator to a basic layout in indesign to get correct allignment for the text and imagery. From Indesign the poster is prepared for print with the correct values of bleed and colors.